Tuesday , 24 April 2018
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When each open shade is your personal screen

One screen, one user.

But what happens when any shade can offer hundreds of users?

In Steven Spielberg’s 2002 sci-fi movie, Minority Report, billboards could arrangement customized ads that addressed any passerby by name (or during slightest by a name of a chairman who supposing one’s eyeballs). Every open holographic billboard became private, targeted and personalized for a integrate of seconds as any chairman walked by.

In reality, a open will expected reject a Minority Report indication of their personal information being used to trigger open ad personalization.

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