By my calculations, saying this morning’s news that LG is opening adult a “Software Upgrade Center” — a industry’s “first such trickery directed during providing business worldwide with faster, timelier smartphone handling complement and program updates” (!) — could outcome in 3 graphic reactions.
First is a woefully uninformed, overly certain accepting — a one LG clearly hopes to bleed with a over-the-top press release: “Whoa! Look during LG! It’s violation new belligerent and display usually how committed to business it unequivocally is.”
Second is a guardedly confident view: “Look, we know LG has never been a best with Android upgrades, though it always tries. Maybe this will be a new beginning. Maybe things are about to get great!”
And third is a severely doubtful view: “Riiiiight. LG always talks a good diversion with Android upgrades, though it never indeed delivers. Looks like some-more of a same ol’ stupidity we see each year.”
Me? As someone who’s tracked and analyzed Android upgrades closely given a start, we tend to curve some-more toward that final perspective of skepticism. But I’m holding out a fragment of wish — an ever-so-microscopic one — that maybe, usually maybe, this’ll be a time things change (at slightest a little).
Let’s be honest, though: It’s tough to feel too hopeful. After all, we all know the nauseous truth about Android upgrades by now. (And for context, we also know there’s more to a story than what we see on a aspect — right?) This draft from my four-year-long analysis of Android ascent opening tells we all we need to know about how many manufacturers are faring:
What creates LG well-developed in this margin of disaster is a turn of brag that tends to accompany a indifference: Despite holding increasingly annoying amounts of time to broach vital program upgrades to top-tier Android devices, LG ceaselessly puts out self-important press releases that surveillance a efforts and try to make them sound not usually considerable though also industry-leading.
LG, in other words, loves to talk. The association loves creation resolutely worded announcements about a Android ascent accomplishments. But those declarations always finish adult being dull difference — marketing-ready bragging rights, mostly formed on technicalities and with tiny suggestive movement alongside them.
In 2014, for instance, LG pushed out a press release praising a fact that it was a “first” manufacturer to hurl out a Android 5.0 Lollipop ascent to users. In reality, that rollout was a tiny soak exam for a singular series of device-owners in Poland, and it took a full three months for a program to strech anyone in a States — and another dual months for it to strike a company’s previous-gen U.S. flagship.
LG did a same thing with 2015’s Android upgrade and done a identical pierce again with 2016’s OS rollout. The association even launched a major selling campaign about carrying a “first new smartphone to be launched with Android 7.0,” notwithstanding a fact that that simply wasn’t true. It’s gotten to a indicate where LG’s Android-oriented press releases have fundamentally turn a fun among those of us who observe this area. As a certain pushy author once put it, the association truly does surpass during one thing in this domain: being a initial to announce a new OS rollout.
In reality, LG has still yet to broach 2017’s Android 8.0 Oreo program to possibly a current-gen LG G6 flagship or a previous-gen LG G5 flagship. And currently outlines 235 days — scarcely 8 whole months — given Oreo’s release. (The association did get Oreo out to a delegate V30 phone shortly after a six-month mark, so that’s something — though it’s still distant from being acceptable, let alone commendable.)
LG says one of a initial initiatives of a “Software Upgrade Center,” incidentally, will be removing Oreo out to a G6 (“later this month starting in Korea, followed by other pivotal markets”) — though if it takes formulating and announcing an whole new multiplication for we to get a vital program refurbish onto your stream flagship 8 months after a fact, we don’t know that we should be gloating.
I move all of this adult not to whack LG unnecessarily though to yield a existence check to a company’s reliably lofty words. This week’s press recover feels usually a hold too identical to all of LG’s prior Android ascent proclamations — and we all know how tiny those incited out to meant in unsentimental terms.
So LG, we unequivocally wish to trust that this time is opposite — that this time, you’ve changed. we want to be optimistic. But when you’ve done so many likewise grand and eventually dull gestures in a past, well, it’s tough not to feel usually a dwarfed bit skeptical.
We all know you’re good during putting out impressive-sounding press releases, LG. Follow it adult with suggestive movement this time, and then we’ll talk.
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