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Fitbit buys startup Twine Health to grow health services, revenue

Fitbit only announced that it’s acquired a tiny Boston-based module startup called Twine Health.

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Twine Health offers a HIPAA-compliant health coaching height that aims to assistance users urge health outcomes. The height is also pitched as a approach for workplace health providers to reduce medical costs by enlivening users to conduct ongoing conditions and make lifestyle changes alongside teams of providers, coaches, friends and family.

Fitbit skeleton to use Twine Health as a approach to supplement a scalable height and coaching indication to a repertoire of health services and eventually boost subscription-based income streams.

“With this acquisition, Fitbit offer extends a strech into medical and lays a substructure to enhance a offerings to health plans, health systems and self-insured employers, while formulating opportunities to boost subscription-based revenue,” Fitbit wrote in a press release.

Fitbit has been ramping adult a medical devise over a final year or so.

Fitbit is one of 9 companies in an FDA module designed to quick lane digital therapeutics and health apps. The company, only some-more than a year out from a large restructuring, is also expanding a purpose in health tracking to ring mental health as good as nap apnea. Fitbit also shaped a partnership with Dexcom on continual glucose monitoring on a Fitbit Ionic, and a association also depends Medtronic as a partner.

More: Fitbit aims for device to information pivot: Can we monetize 90 billion hours of heart rate data, 85 trillion steps? | Fitbit tips data, services devise with coaching, health module app | Fitbit teams with Dexcom for glucose monitoring on Ionic watch | Fitbit has only set adult a largest European RD center | UnitedHealthcare, Qualcomm Life, Fitbit aim to enhance corporate wellness | Fitbit secures corporate wellness deals with several vital customers | Fitbit combines corporate wellness offerings into new organisation health program

The pretence for Fitbit is navigating a Apple factor. The Apple Watch is gaining belligerent in a craving and medical space, and a Cupertino tech hulk apparently has some-more resources in a bank to see a approach to a finish line. But Fitbit is an early entrant to a medical and craving space and has a plain shot during building a confirmed business around a market.

Fitbit didn’t divulge how many it paid for Twine Health, though Crunchbase lists a association as carrying lifted around $10 million in appropriation given a first 4 years ago. Organizationally, a Twine Health organisation will join Fitbit’s Health Solutions group, and a startup’s CEO John Moore will offer as Fitbit’s medical director.

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