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Why Cambridge Analytica means it’s time for an Apple social network

The emerging Cambridge Analytica/Facebook affair, in which people’s personal data was allegedly used for purposes it should not have been used for, shows the danger of surveillance capitalism and the need for a new approach to social networking — and that’s what Apple can provide.

Understand history, but don’t repeat it

History shows us that Apple has never succeeded in creating a social network. Ping, launched in 2010, was closed down in 2012 due to lack of interest.

Apple Music hides its own mini-social network (kind of like the also ill-fated Connect), but this is also limited in use and uptake.  

Why has Apple failed? You’d think a company with such a large and loyal customer base would find it easy to launch a social network its customers liked.

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