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The collaboration conundrum: Companies look to consolidate around team chat apps

ORLANDO, Fla. – The wide variety of collaboration and communications tools now available to businesses can help connect employees in different locations, but can also result in fragmented and siloed conversations. 

With that in mind, a new breed of team collaboration chat apps has emerged in recent years that, in many cases, incorporate video and voice call functionality alongside text-based messaging. That means enterprise organizations can begin to  consolidate some of their existing communication tools into a single platform deployed across the business, according to a panel of CIOs at the Enterprise Connect conference here in Orlando.

Jason Kasch, CIO at Structural Group, a Maryland-based engineering and construction firm, said his company had previously used a range of applications to connect staffers – everything from Microsoft’s Yammer and Oracle Social Network to group text messaging platform GroupMe and Slack. By moving to RingCentral’s Glip, the company found it easier for employees to start conversations with the right people in the organization.

“We had a bunch of different products where people were collaborating and the one piece that was missing was a central contact point,” Kasch explained. “If everyone was on a different platform, they didn’t have the ability to single point click to start a video conference or a conversation immediately.”

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