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Tableau moves to subscription pricing for its BI products

Tableau is making a big change in the way it sells its business intelligence products. The company announced Thursday that all of its software will be available as a subscription, rather than a single license plus a service fee.

Businesses will need to pay $70 per user per month for a license of Tableau Desktop Professional, and $35 per user per month for Tableau Server. That compares to the company’s boxed software prices of $2000 for Desktop, plus a $400 annual renewal fee for software updates, and $800 for Server, plus a $200 annual fee.

It’s a move that will provide additional flexibility, scalability and risk mitigation for Tableau customers, according to Francois Ajenstat, the company’s chief product officer.

“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said.

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