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Super Mario runs into 50 million download territory

RUNNING FAT MAN GAME Super Mario Run has hit an incredible 50 million downloads in just a couple of weeks after release, and despite some pretty convincing criticism.

Nintendo, a company whose share price took a kick in the balls after the launch, is very happy with the news and to celebrate it is giving out some free tokens that you can use in the game in some way. It looks like it might be free money. Incredible though it may seem, installing this thing and paying for it on an Apple device has not been a top priority here, but we understand, especially now, that the game is popular and we really ought to be on top of it by now.

Nintendo is probably feeling pretty good about itself, particularly if you consider that people took to that Pokemon Go thing like ducks take to water. That, in case you are interested,, has just come out for the Apple Watch, so expect someone to bore you with it over Christmas.

The reception to the Mario game has not been great, critically, and that has had a very negative effect on Nintendo’s share price.

This, given the popularity of Mario, will have come as a surprise to the firm and its investors, unless of course they had an idea of how the game actually played and released it anyway.

Super Mario Run has been out for a couple of weeks, which means that we have not had a chance to play it yet. Also, it’s not really been a priority. The game was set to be very popular. On iTunes, it requires iOS 8.0 or later, and is compatible with iPhone, iPad, and iPod touch. So far the title has under three stars as its customer rating, and more one-star ratings than five-star ones.

Surprisingly, there are zero comments that suggest that Mario should run the other way, but perhaps people just couldn’t be arsed to even return to the game’s page on iTunes to do that.

The game isn’t free, exactly. On top of this, Mario’s moustache wax will have barely settled in by the time that people were complaining about security issues with the game, and problems with its digital rights management system, or DRM.

“Just as with the previous smash hit Pokémon Go, we anticipate the appearance of corrupted, fake apps used to spread malware, as well as pirates setting to work enabling free versions of the full game, saving people from the $9.99 price tag,” said Aaron Lint, VP of Research at Arxan Technologies.

“However, their decision to use always online DRM (digital rights management) that requires a constant internet connection may only further encourage attackers to defeat the restrictions. It will become clear that simply using DRM does not provide adequate security for the app. A much more effective approach in protecting games from piracy is to harden the code and cryptographic keys to prevent attackers bypassing business logic in the first place.”

The BBC reports that the reviews have dragged down Nintendo’s share price by 11 percent in under a week. A company called DeNA Co helped make the game, and its shares have taken a 14 percent dunk.

Super Mario Run is both the top free app on the iTunes Store and the top grossing app on the iTunes Store, so perhaps Nintendo’s fortunes will turn around sooner rather than later. µ

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