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Startups are (still) creation uncanny name choices

This information break was an refurbish (see a methodology territory below) to a before overview of a often bizarre fixing trends that startups follow. At that time, we found tip trends enclosed putting AI into your name, regulating renouned initial names and contracting artistic misspellings of common words.

Most of these things are still renouned in startup naming, though some some-more than others. Adding AI during a finish of a name, for instance, is still common, though seems to be loss some. Creative misspellings are still removing done, though reduction frequently.

Meanwhile, other fixing styles are removing some-more fashionable. Below, we take a demeanour during what’s prohibited now and what competence be in use next.

First names and nerdy names

The first-name trend seems to be intensifying, diversifying and creeping into some-more sectors. Last year, we started seeing a proliferation of chatbot startups regulating initial names. More recently, a first-name trend has pervaded insurance, cannabis, fintech and a whole lot of other spaces.

First names that startups are regulating are removing nerdier and reduction common. Morty, for example, is ordinarily brief for Mortimer, that appearance in recognition in a 1880s. It was many recently ranked No. 12,982 on a list of many common baby names. Then there’s Fritz, a training program developer with a name that also strike a rise in a late 1800s. Last year it ranked No. 4,732.


This is a sheer contrariety with a chatbot crowd. They tended to go with renouned monikers, like Ava, Aiden and Riley, that arrange high on the latest baby name lists. Some of a some-more offbeat names, however, do tie into their sectors. Herb has been used as jargon for marijuana. Morty, for instance, shares a initial syllable with mortgage.

It’s also notable that many startups go with single-word names. This is a change from a aged propagandize use of mixing a initial name with another word, as in obvious brands like Trader Joe’s and Sam’s Club.

Food names

Startups also like fixing themselves after dishes lately. Of course, this isn’t an wholly new phenomenon, and it has worked good before. Apple named itself after a fruit and after became a world’s many profitable record company.

It should be remarkable that a food names we impute to here are for companies that, like Apple, have zero to do with a food industry. Carrot Fertility, that lifted $3.6 million in seed appropriation final fall, for example, offers word policies for employers to assistance cover costs of workers’ flood treatments. MoBagel is a information scholarship startup. Parsley Health provides primary care. The list goes on.

One of a good things about fixing yourself after a food is that these are ubiquitous purpose nouns that don’t seem to lift a lot of copyright issues. Vegetables and baked products aren’t going to sue we for misappropriating their names.

Animal names

Animal names are also good from a heading perspective. Plus, with an animal name we can also emanate a lovable trademark featuring a creature.

Those might be some of a reasons because animal names are also in use lately with startups building both consumer-facing and backend technologies. The regulation is also flattering straightforward: collect an animal and afterwards supplement another detailed word.


Of course, for many of a animal-monikered startups, mascots have zero to do with a underlying businesses. MortgageHippo obviously doesn’t design hippopotamuses to use a debt tool, and Purple Squirrel doesn’t support to furry-tailed pursuit seekers.

That said, we do worry about a animal dominion thesis removing a bit overused. For instance, MortgageHippo and Hippo Insurance were both saved in a past integrate of years.

Other mini-trends we saw and liked

Another engaging trend is that many startups hopping on a select name bandwagon are in a word sector. We’ve seen a huge spike in word startup funding over a past integrate of years, with many upstarts looking to re-architect a attention to interest to millennial consumers. They have names like Oscar, Lemonade and The Zebra.

Much of this activity is being bankrolled by a largest word companies, many of that are a century aged and tend to have lifeless names that sound like, well, word companies. So don’t be astounded if a smart new insurer is indeed part-owned by a aged tedious one your relatives complained about.

Another mini-trend that we’d like to see enhance is a use of startup names formed on textures. In a past year, both Fuzzy and Mush raised good-sized seed rounds.

It’s not too late to get in on this trend, either. An research of Crunchbase appropriation repository reveals there are copiousness of textures out there that don’t have a saved startup compared with them, including spongy, slimy, gelatinous, puffy, gloppy, stringy, pasty, hairy and fluffy, to name a few.


We altered a methodology for this fixing square given a final one. Previously, we looked during startups formed on first date. This time, we looked formed on sealed seed rounds of $200,000 or some-more in a past year for companies founded in 2015 or later.

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