StackCommerce, that sells articles sponsored by brands and published on websites, has acquired a online video selling company Joyus in an all money transaction to enhance a promotion footprint in media targeting women and work some-more with online video.
The media marketplace for fashion, women’s health, and selling is a new one for StackCommerce that has worked closely with websites like Mashable, Engadget and others. The company’s use is identical to Wirecutter, charity brands a possibility to sell their rigging on websites with sponsored reviews.
Now, with Joyus, that started life as an online Home Shopping Network and pivoted into providing video reviews for websites like Aol (which is owned by Oath, that also owns me and my words) or Refinery29, StackCommerce can go after publishers that concentration on health, fashion, beauty, and design.
While Joyus had lifted $67 million in financing from investors including Accel Partners, Marker, Steamboat Ventures, InterWest Partners, and TimeWarner Investments, StackCommerce took a most some-more collateral fit proceed to a growth.
The Los Angeles-based startup had lifted a diminutive $800,000 in seed appropriation behind in 2012 (it was a company’s usually outward investment). Backers in that turn enclosed 500 Startups, Amplify.LA, Draper Associates, EchoVC Partners, Paige Craig, Tim Draper, and Wavemaker Partners.
Terms of a merger were undisclosed, though a chairman informed with a transaction pronounced it was reduction than $50 million.
As a outcome of a acquisition, Joyus’ group is removing cut, according to a chairman with believe of a deal. Select group members will be fasten StackCommerce in specific roles that have nonetheless to be dynamic a chairman said.
While this is StackCommerce’s initial acquisition, it expected won’t be a company’s last. The company, that is operative with over 750 publishers today, will expected wish to enhance a apartment of monetization collection to embody information targeting and personalization and subscription-based services.
From a common beginnings in Los Angeles, StackCommerce has grown to occupy 65 people form a domicile in Venice. The association rolled out dual new offerings progressing this year including a Brand Studio product that lets publishers make on-demand promotion duplicate regulating a company’s editorial and video resources, and a underline called Momentum that distributes a company’s white-labeled reviews and advertisements opposite opposite amicable media properties.
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