Monday , 19 February 2018
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Pros and cons of “Oath: A Verizon Company”

Corporate identities! We adore ’em. But child is it tough to come adult with good ones. Sounds like we motionless to go with “Oath: A Verizon Company.” We already have a post, nonetheless we only did a concentration organisation with myself and this is what we discovered.


  • It’s an tangible word, distinct some corporate identities.
  • Good code if we confirm to focus to “Tinder for cults.”
  • The form is purify (can’t go wrong with geometric sans serif) and a blue is opposite from Facebook’s, Google’s and Twitter’s.
  • No gradients, for now.


  • Oath is another name for doing a swear. Ancient oaths are indeed unequivocally interesting. Did we know “gadzooks” is brief for “by God’s hooks,” indicating a nails used to crucify Christ? That’s only one of many colorful oaths.
  • “Take a Oath” is kind of a frightful tagline fundamentally. But when a organisation creates a income by forward ads and tracking (sorry) and monopolistic practices, revelation business to take it could be misconstrued as aggressive, e.g. Take a Oath and like it.
  • No promise is specified, even nonetheless there’s a colon. Kind of sounds like we haven’t motionless what we’ve betrothed to do yet. “This is a everlasting promise to you: PLEDGE TK”
  • Internal communications per “taking a oath” sound like self-murder pacts, or during slightest something involving blood. I’m submitting this for a central Oath of allegiance:

Weave a turn round Tim thrice,
And click your rodent with holy dread
For he on income hath fed,
And dipsomaniac a MAUs of Yahoo sites.

  • Looks like we forgot to register 😬
  • Sounds like “oaf” and people with certain accents will pronounce it that way. Oafs unfortunately are generally not good suspicion of, that is too bad since it’s not a fault.
  • People take oaths during trials evidently to forestall them from lying. Also when holding office, nonetheless customarily it’s things like, “remember, we are underneath oath.” Not a unequivocally good organisation for several reasons. Being “under Oath” might be a new “A-o-hell.”
  • OAuth joke.

In conclusion, it could be a lot worse. Almost all online has a bad name, when we consider about it. If we can get used to “Yahoo!” we can get used to Oath. Or Oath:. Or Oath: A Verizon Company. Not unequivocally transparent on how that’s going to work.

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