Microsoft announced some poignant integrations between LinkedIn, a veteran amicable network it bought final year for over $26 billion and Microsoft Dynamics 365, a company’s CRM and ERP suite.
It was transparent that when Microsoft paid that most income for LinkedIn, it had skeleton to use that information in other Microsoft products. Those ideas began to emerge final summer with some Office 365 formation announcements, though now we are starting to see some approach links (if you’ll atonement a expression) to try and precedence LinkedIn as a kind of lead era and recruitment engine for Microsoft’s craving products.
The proclamation includes dual vital pieces. First of all, a association is linking Dynamics 365 and a LinkedIn Sales Navigator tool to give sales people entrance to a database of 500 million users.
Microsoft is also announcing a apparatus for HR pros called Dynamics 365 for Talent, that gives Dynamics 365 ERP users, a ability to hunt for new talent directly from LinkedIn’s Recruiter and Learning solutions, and conduct employees from recruitment via their time with company.
Microsoft’s Scott Guthrie, executive clamp boss for a Cloud and Enterprise Group during Microsoft points out in a blog post announcing a new integrations that there are already connectors between Dynamics 365 and Office 365 products. The subsequent judicious step it would seem would be to build identical connectors to LinkedIn, generally for sales. “Sales Navigator with Dynamics 365 will dramatically boost a efficacy of salespeople by drumming into their veteran networks and relationships, giving them a ability to urge their pipeline…,” Guthrie wrote.
Ray Wang, owner and principal researcher during Constellation Research says this opens a doorway to amicable offered where we can lane connectors between people during your association and a aim company. He offers an instance to illustrate a concept:
“How do we find out who knows whom inside a company? Traverse your Office 365 data, your [Dynamics 365] CRM database and your LinkedIn Sales Navigator, and we comprehend Joe and Abdul have famous any other given university days. Let’s put Abdul on a sales call,” Wang explained.
He says this solves a long-known problem where companies were perplexing to kludge together solutions to make these opposite technologies work together. Now, Microsoft is doing it for them.
“Microsoft has been focused on integrating a acquisitions and a LinkedIn to Dynamics 365 [to] Office 365 is a latest [iteration]. Customers already use these 3 products in manifold conform spending time doing arm chair integration. What they’ve been looking for is a ability to take a information and insights in these 3 products and put them to work,” he said. This proclamation should give them that.
Certainly anticipating talent and recruiting has also been a vital use box for LinkedIn good before Microsoft bought a company, and a new Talent apparatus is about providing a approach formation with Microsoft’s HR government functionality in Dynamics 365. The new apparatus provides a ability for HR to source, recruit, onboard and keep employees while holding advantage of a information and collection inside LinkedIn, according a blog post.
Brent Leary, a partner during CRM Essentials sees this formation as a starting indicate that could turn some-more programmed down a road. “I consider generally this is a good initial step in bringing LinkedIn and Dynamics 365 together and it hints during a intensity LinkedIn-Dynamics 365-artificial comprehension has for sales folks looking for programmed attribute insights,” Leary told TechCrunch.
Both of these solutions will be accessible in July.