Saturday , 21 July 2018
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LG’s ‘Software Upgrade Center’ feels slightly too familiar

By my calculations, seeing this morning’s news that LG is opening up a “Software Upgrade Center” — the industry’s “first such facility aimed at providing customers worldwide with faster, timelier smartphone operating system and software updates” (!) — could result in three distinct reactions.

First is the woefully uninformed, overly positive reception — the one LG clearly hopes to elicit with its over-the-top press release: “Whoa! Look at LG! It’s breaking new ground and showing just how committed to customers it really is.”

Second is the guardedly optimistic view: “Look, I know LG has never been the best with Android upgrades, but it always tries. Maybe this will be a new beginning. Maybe things are about to get great!”

And third is the seriously skeptical view: “Riiiiight. LG always talks a good game with Android upgrades, but it never actually delivers. Looks like more of the same ol’ silliness we see every year.”

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