Just as pre-teens in a 1990s were warned divided from dialing 1-900 numbers, kids now need to learn how to navigate amicable media responsibly. Kudos, an app for kids aged 8 to 13 with around-the-clock moderation, positions itself as a protected introduction to amicable media that also teaches a immature users, some of whom were innate before a initial iPhone was released, how to be “good digital citizens.”
Formerly headquartered in Oslo, Norway, Kudos recently altered to Palo Alto, California and is now rolling out a app in a United States. Kudos originated as a print pity app called Kuddle in 2014. Since then, a app has altered a name, combined many new facilities and hired a group that includes alumni from Disney, Dreamworks, Pixar and Instagram. The startup says it has lifted $5.7 million in seed appropriation from particular investors.
Kudos is designed for kids aged 8 to 13, though a many active users are between 9 and 11 years old. While some relatives competence doubt because their preteens even need to be on amicable media (or have entrance to a smartphone), co-founder and arch executive officer Ole Vidar Hestaas says Kudos wants to learn them how to promulgate and stay protected online.
Hestaas, a sequence entrepreneur, became meddlesome in building a amicable network for kids after his son, who was afterwards 7 years old, saw his comparison sisters regulating Instagram and Snapchat. After being told he was too immature to pointer adult for possibly service, Hestaas’ son asked him to emanate a height usually for kids.
“Like any parent, we was endangered about a intensity for bullying and bearing to inapt calm if my son used a apps that were designed for kids over 13. So when my son challenged me to emanate an app, we pacifist in conduct first, realizing that this was a need for all kids and could have a intensity to make a outrageous certain impact on a approach kids bond and share on amicable media,” Vestaas pronounced in an email.
He adds that by pity photos, comments and reactions on Kudos, a app can learn a immature users how to promulgate online. Kudos is filled with consistent reminders to keep things positive. For example, criticism boxes tell users to “leave a good comment” and all groups are combined by Kudos, with prompts for pity “written in enlivening language,” says Hestaas.
The app also appoints ambassadors who indication good function for other Kudos users. Like Facebook, kids can conflict to a post, though distinct Facebook, there are usually 3 reactions and all of them are positive. The app screens calm by mixing 24-hour tellurian mediation with calm and picture monitoring program and sends relatives notifications about their kids’ activity.
All this competence sound a bit cloying, though a new success of tbh, that calls itself “the usually unknown app with certain vibes,” shows that many kids crave safer, kinder ways to bond with their peers online. For preteens, gripping things upbeat isn’t usually wholesome. It’s also about safety. For example, Kudos doesn’t have a one-on-one discuss in sequence to forestall a users from being drawn into disastrous conversations.
Of course, a app’s plea is convincing children that Kudos, with a safeguards, is usually as engaging as Instagram, Snapchat and a other apps they see comparison kids using.
Hestaas claims that “surprisingly, we can tell from reviews and user feedback that a kids themselves indeed conclude that Kudos is moderated, safer and focused on a certain practice of sharing.” In a future, Kudos can give celebrities a place to bond with younger fans who aren’t authorised on other amicable media platforms yet, though will equivocate promotion as it builds a monetization strategy. If Kudos succeeds in adding new facilities and calm that keep a assembly engaged, “our users won’t be as vehement to pointer adult for Instagram or Snapchat,” Hestaas says.
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