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Jeff Bezos should totally buy a coffee startup


The advantages of Amazon’s $13.7 billion merger of Whole Foods some-more or reduction went live this week, with price cuts out a wazoo as good as a garland of Amazon Echo devices accessible for sale in stores. With this large pierce into grocery bondage and a apparent branding play, as good as tangential advantages like unexpected removing entrance to hundreds of locations with uninformed mixture that competence or competence not go into meal-kit delivery, it’s time to start asking: where won’t Amazon go?

I’ll take a moment during something that wouldn’t be a warn if it’s drifting around a bureau in Seattle: either or not Amazon should buy one of a increasingly renouned coffee start-ups that’s captivated a lot of try financing.

To flog things off, only suppose that for each Starbucks or Peet’s there’s a Blue Bottle or Philz opposite a street. Those coffee shops have a code that’s not compared grabbing your latte and jumping out. They are, instead, focused some-more on some clarity of a art of good coffee (as uncanny as that sounds) and they have an event to constraint a higher-value customer. Now, grow that prophesy to a thousands of Starbucks coffee shops around a universe along with a resources that Amazon could potentially flow into it with grant blanche from Wall Street.

And, there are so many options to name from. Just travel down Valencia travel in San Francisco (or, if we aren’t in this furious hipster bubble, do some googling) and you’ll see distant too many options from that to choose. Most have lifted some kind of try financing: Blue Bottle raised $70 million a few years ago; Philz did a $45 million financing turn final year. There are other coffee providers like Ritual Coffee, Four Barrel and Sightglass, all of that goes to uncover that there is an omnivorous ambience for singular experiences. All of these seem to be flourishing with new stores entrance in each so mostly (including a periodic VERY Apple Store-esque Blue Bottle) and this coffee disturb doesn’t seem to be going anywhere.

Starbucks in a most-recent handling entertain also posted an 18.4% handling domain as it continued to supplement hundreds of new stores. That means for each billion dollars in revenue, it’s minting hundreds of millions of dollars in a distinction that it can expostulate directly into new stores and growth. But Starbucks, as a open company, is gratified to a shareholders and competence not have a same oppulance or room that Amazon has to gleefully bake income and still assign toward being a trillion-dollar company.

Looking during a condense line for this company, Starbucks has built a very considerable business built on tip of a very considerable brand, not to discuss a tech to sequence forward to run in and immediately squeeze a semi-decent iced latte. It’s also shown a overjoyed eagerness to enhance into a latest trends of coffee, with uninformed cold decoction options or an shocking series of season syrups for your standard espresso drink:

While many of these coffee start-ups seem unequivocally renouned in name markets, and a Whole Foods business was unequivocally some-more mature than any of these startups, a grocery sequence was still unequivocally a clever millennial code going adult opposite normal grocers like Safeway or Kroger. Still, only given how many companies there are, and how most income they have raised, it would seem there’s utterly a bit of room for all of these to grow on their possess and sojourn independent.

Buying a coffee sequence would be a classic Amazon move: find a marketplace that represents a event to enhance a Amazon code and afterwards move into it with forward abandon. It can afterwards request a strenuous scale it has to both supply a kinds of weekly or bi-weekly subscriptions these shops have while embedding giveaway recognition of a Amazon code within those coffee shops. There’s a risk of diluting a super-hipster high-value code of Philz or Blue Bottle, though given that Amazon is a Very Great Tech Company, that seems roughly unlikely.

Amazon is probably finished pulling out a checkbook for a while. And yet, to buy Whole Foods, Amazon said it would make a debt offering in sequence to get adequate collateral to lift it off. This isn’t a super-uncommon use as large companies demeanour to do large acquisitions, and it seems like Amazon could simply lift off some financial gymnastics to bombard out a compulsory income to collect adult one of a many, many coffee start-ups out there.

Also, all of a above are flattering tasty and would be even larger if they weren’t utterly as expensive. But, that’s nothing of my business

Featured Image: Drew Angerer/Getty Images

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