Thursday , 20 September 2018
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Is your business ready for Apple’s Siri voice search?

Have you thought about how spoken word search assistants (Siri, Alexa and the others) will impact your business? Are you ready for a new and deeply polarized search experience in which if your brand isn’t the first one Siri finds, you’ll be invisible?

Siri/voice search requests are climbing fast

Siri is one of many voice-based interfaces that enable voice-based search. This rapidly-growing segment of overall search traffic already accounts for more than 1  billion voice searches every month, according to Alpine.AI.

Matching the rapid adoption of voice search-empowered products, usage is climbing fast: 60% of people engaging in voice search only began doing so in the past year.

So, what do people use voice to find?

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