Wednesday , 20 June 2018
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IDG Contributor Network: Cue the guerrilla marketing — FinancialForce rolls out PSA Communities

One interesting aspect of commentating about a number of vendors in a particular space is that I get to sit in the middle of some competitive mud-slinging. Of course, no one really gets offended by vendor A trying to rain on vendor B’s parade — it’s all part and parcel of the thrust and parry of the industry.

I remember a year ago when ERP vendor NetSuite was holding its annual SuiteWorld event. FinancialForce, a competing ERP vendor, made a big show of choosing just that week to release a new marketing campaign — the “FrankenCloud” campaign was all designed to cast aspersions at the alleged complex and badly integrated solution set of its competitor.

This week marks the 2016 edition of SuiteWorld, and so it is perhaps a little unsurprising to see FinancialForce come up with another announcement. Sad to say (at least for the popcorn brigade), this time it is less about comedic critiques of the competition and more about articulating some interesting new product features.

For reference, FinancialForce has been growing like weeds in recent years. Many readers will be aware that FinancialForce was initially a creation of European software vendor Coda back around 2009. After some strategic investment by Salesforce, and a decision to build an entirely new product on top of Salesforce’s platform, FinancialForce has grown up to the point where it feels justified to use the acronym “ERP,” indicating that it now meets the needs of larger and more complex organizations.

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