Wednesday , 18 July 2018
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Google’s HTC move borrows from Apple’s playbook

Google’s $1.1 billion acquisition of HTC’s smartphone engineering arm is not a direct assault against its chief rival, Apple. But it is a recognition of Apple’s successful strategy.

It is also an acknowledgement that an ecosystem dominated by hardware manufacturers and telecom providers – each with a set of priorities and plans that doesn’t dovetail with Google’s – results in a myriad of devices that run the gamut of quality.

With that in mind, Google’s buyout of HTC’s engineering IP will enable it to create a pure Android play by marrying hardware and software in a move that could eventually reduce fragmentation in the Android ecosystem.

HTC has acknowledged the deal with Google will affect about 2,000 of its own engineers, who help control the design of the of interior of a Google phone, and therefore can create better integration between cameras, sensors and processing chips from the likes of Qualcomm.

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