Thursday , 20 September 2018
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Google is often its own worst enemy

Once upon a time, smartwatches were going to be the Next Big Thing™ — the future of mobile computing that’d replace smartphones as our go-to gadgets and upend the way we lived, worked, and played.

Yeah. So much for that.

Just like the more recent chatbot “revolution,” all the hype surrounding smartwatches failed to materialize into anything meaningful. These days, most smartwatches are glorified fitness trackers and email checkers. They’re nowhere near as pervasive as tech prophets once predicted, and even when they are present on a person’s wrist, they tend to be anything but transformative.

Perhaps it’s no surprise, then, that Google is in the midst of attempting to give its wearable platform a fresh start. The company recently announced a rebranding of Android Wear to the far more generic “Wear OS” — a move that, by all counts, seems to be about communicating the software’s cross-platform support as much as anything.

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