Google on Tuesday announced it’s introducing Add-ons to Gmail, a framework that will let developers integrate their enterprise apps directly into Gmail.
By giving customers a way to work with business apps directly from their inbox, Google is bringing Gmail up to speed with other G Suite tools — including Slides, Forms, Docs, and Sheets — which already have Add-on frameworks available.
“Rather than toggling between your inbox and other apps, use add-ons to complete actions right from Gmail,” Gmail product manager Aakash Sahney explained in a blog post. “With Gmail Add-ons, your inbox can contextually surface your go-to app based on messages you receive to help you get things done faster.”
Gmail Add-ons have been available in developer preview since March, and Google is rolling it out now with 10 ready-to-use enterprise integrations from its partners: Asana, Dialpad, Intuit QuickBooks, ProsperWorks, RingCentral, Smartsheet, Streak, Trello, Wrike, and Hire (by Google). DocuSign will also have a Gmail Add-on soon.
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The updates should help marketers deliver consistent but contextually appropriate messages across the growing number of devices and channels customers use.
PayPal has similar deals with Skype and Slack and reported strong growth in P2P payments in the last quarter.