Freeda Media runs a renouned Freeda Facebook page. With scarcely 1.4 million likes, a page has an considerable reach. 24 million singular users see Freeda calm each month in Italy, including 100 percent of millennial women who live in Italy. The association is also utterly active on Instagram.
In other words, Freeda Media is a new media association that runs mostly on amicable media platforms. Many of a Facebook posts are brief videos, amicable cuts with subtitles and discerning interviews. Some posts couple to Freeda’s possess website for some-more normal articles with calm and photos. But there’s no front page per se.
With today’s appropriation round, a association skeleton to enhance to other markets, starting with Spain. More interestingly, Freeda is still utterly immature as it took them 15 months to strech this level.
The association compares itself with other media brands for women, such as Elle, Teen Vogue, Vanity Fair, Cosmopolitan or Man Repeller. According to CrowdTangle, Freeda has a most aloft rendezvous rate compared to a approach competitors.
Freeda Media’s business indication is branded calm and local advertising. But a startup is looking during other intensity income streams. There’s clearly a risk of branded calm overkill for social-first media organizations. When we build a Facebook assembly formed on trust, your repute can also fast mellow and a algorithms can spin on you. So far, it doesn’t seem to be an issue.
Internationalization is going to be pivotal to encourage Freeda’s growth. If Freeda can replicate a same considerable numbers in mixed countries, a startup could finish adult convincing bigger advertisers and distributing some-more or reduction a same calm in mixed countries.