Monday , 18 June 2018
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Five signs 40-year-old Apple is having a midlife crisis — and five reasons it isn’t

As he opened Apple’s latest breathless gadget debut last week, CEO Tim Cook struck three appropriately serious notes for a company that will turn 40 next week.

Apple is safeguarding Americans’ privacy, Cook said. It’s recycling and going renewable. It’s even helping to cure diseases by making ResearchKit. Clearly, this is no long-haired startup in a garage.

But like a onetime rebel who’s starting to be defined more by his work ethic than by his wackiness, Apple is starting to show signs of what may be an impending midlife crisis.

It certainly has some of the markers of midlife, like an endless feud with a neighbor (Samsung), and the sprawling, never-finished project in the garage (the iTunes application). But that’s just how things go.

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