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Chrome to block ads in February

Google yesterday announced that it will start blocking ads in its Chrome browser on Feb. 15.

Websites that want to avoid the Chrome hammer can either shed several broad categories of online ads or pay a consortium of advertisers, advertising trade associations and technology companies, including Google, Microsoft and Facebook, to become “certified.”

“Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a ‘failing’ status,” Google said on its website, referring to the Coalition for Better Ads (CBA), a group that’s promised to scour the web of the most annoying advertisements.

Chrome’s ad-blocking timeline matches what Google said six months ago, when it confirmed that it would launch the controversial effort in early 2018. At the middle of February, most users will be running Chrome 64, now slated to release the week of Jan. 21-26. The current version of the browser is Chrome 63.

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