Wednesday , 18 July 2018
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Apple just bought its own wireless charging company. Here’s why.

Apple has purchased a New Zealand-based wireless charging company whose technology can send power to multiple devices, from headphones to remote controls, at the same time.

As appealing as that may sound for mobile devices, Apple likely hopes to use the technology for a vast array of electronics such as the Apple TV remote control or its own computer mouse – and perhaps even for industrial applications.

PowerByProxi wireless charging IDG/Lucas Mearian

A prototype of PowerByProxi’s wireless charging box, which can charge multiple devices at the same time. Inside the box is a remote-controlled car, a Wii controller and a TV remote control, all using wirelessly chargeable AA batteries. 

Apple in September unveiled wireless charging technology in this year’s iPhone 8 and iPhone X smartphones – a first for Apple. Then it purchased PowerByProxi, whose products range from 2-watt to 150-watt chargers, as well as wirelessly rechargeable AA batteries.

PowerbyProxi was founded in 2007 by entrepreneur Fady Mishriki as a spin-out from the University of Auckland. Much of its most recent creative efforts have been aimed at producing boxes and bowls into which multiple devices can be placed and charged, all  at the same time.

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