Chinese e-commerce company, Alibaba, has once again smashed sales records during its one-day online global shopping festival
The festival took place November, 11th, or “Singles Day” as represented by the numeric date of 11/11
It began in 2009 as a way to persuade millions of single Chinese to buy gifts for themselves
This year, Alibaba sold RMB 120.7 billion ($17.79 billion) worth of goods in just 24-hours, a 32% jump from last year
RMB 98.97 billion ($14.6 billion) of the goods sold were purchased on mobile devices alone!
Entertainment and commerce merged into one as consumers had a chance to make purchases from big name stores like Macy’s in a VR environment
Augmented reality also played a role as consumers used their smartphones to track down Tmall’s cat mascot into real-world retailers, like Starbucks, for special promotions
According to Alibaba, shoppers logged on from almost every country in the world, with thousands of international brands participating
Talk about shop till you drop!