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10 things we need to know about Apple (Q2 18 edition)

While Apple’s gain report is where we get a tender contribution about how a association is doing, there can be some genuine nuggets of information buried in a follow-up discussion call.

See also: Don’t buy these Apple products (May 2018 edition)

#1: Wearables are up, in a large approach (but we play analysts wished Apple would only offer adult sales total rather than cherry collect information points).

“Our opening was broad-based, with iPhone income adult 14 percent, services adult 31 percent and wearables adult roughly 50 percent.” – Tim Cook, Apple CEO

#2: The iPhone X is a strike (although by how many Apple isn’t peaceful to tell).

“And business chose iPhone X some-more than any other iPhone any week in a Mar quarter, only as they did following a launch in a Dec quarter.” – Cook

#3: Apple is leveraging that large hardware ecosystem to pull huge services growth.

“Across all a services, paid subscriptions surpassed 270 million, adult over 100 million from a year ago and adult $30 million in a final 90 days alone, contributing to a altogether boost in services revenue.” – Cook

#4: Did Cook discuss that a Apple Watch is offered well?

“Apple Watch had another good entertain with income flourishing by clever double digits year-over-year to a new Mar entertain record.” – Cook


iOS 12 with a concentration on opening and stability


Smarter Siri


Apps that work opposite iOS and macOS


HomePod mini


New AirPods





#5: While it’s easy to consider of tablets many in a same approach as we consider of MP3 players, Apple is autocratic some-more and some-more of a remaining market.

“NPD indicates that iPad has 53 percent of a U.S. inscription marketplace in a Mar quarter, adult from 40 percent share a year ago.” – Luca Maestri, Apple CFO

#6: Did Apple discuss already how overwhelming a iPad is? How people and businesses still adore it?

“And a many new patron consult from 451 Research totalled iPad patron compensation ratings of 95 percent and among business business who devise to squeeze tablets in a Jun quarter, 73 percent devise to squeeze iPads.” – Maestri

#7: The play that people would pay some-more for an iPhone, so pulling adult a ASP (Average Selling Price) to equivalent disappearing sales, worked.

“… a revenues are adult 14 percent year-over-year on iPhone and that’s a multiple of singular series section expansion and ASP expansion that is especially driven by iPhone X.” – Cook

#8: Take that, cheaper phones!

“… a iPhone was a tip 3 offered phones in China.” – Cook

#9: iPhone X facilities will be entrance to cheaper iPhones genuine soon.

” We were astounded rather that by all of this duration of time that a iPhone X winds adult during a many selling, many renouned for each week of a time given a launch. And so that’s we consider a absolute point. And it’s series one in China, that is another absolute point. And so apparently during some indicate if those technologies pierce to reduce cost points and that there’s substantially some-more section demand.” – Cook

#10: Apple thinks that there’s copiousness of room for expansion in a smartphone business. Is this a serve spirit that a loyal bill iPhone competence be incoming?

“In terms of a marketplace in general, if we demeanour during final year, that is a final information indicate we have on a full market, there were still 0.5 billion underline phones sole in a world. And so many of those were sole into rising markets, not all of them, though many of them. And we still trust that over time each phone sole will be a smartphone.” – Cook


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iMessage effects


Type into Siri rather than speak


Dark Mode... arrange of


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All earning call quotes supposing by Seeking Alpha.

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